Portfolio
Project Management | UX Writing | UX Research | UX/UI Design
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The Mighty Jaxx Post-Purchase Experience
UX Research | App redesign
18 Days (Team project)
How can we craft an unforgettable post-purchase experience to retain customers and cultivate a loyal art toy collector community in this niche market? Building a robust brand identity with a sound campaign strategy is paramount.
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Accessible E-commerce for Low Vision Users
UX Research and Design | App redesign
12 Days (Solo project)
Discover my redesign of Magnifyingaids.com, an e-commerce website catering to low vision users. Driven by insights from low vision users and experts, experience the enhanced information architecture and user-friendly interfaces.
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Refreshing the View on Dating
Project Management, UX Writing and Design | Website redesign
18 Days (Team project)
Learn how we transformed the Social Development Network (SDN), Singapore's national matchmaking website, from the so-called "Single & Desperate Network" into a fresh and stylish interface for a new generation of singles.